Background:
InterGlobe employs over 20,000 professionals across its businesses. It’s ventures include civil aviation – with India’s youngest, fastest growing airline IndiGo, airline management, travel commerce solutions, IT and BPM services &hospitality.
Key Deliverables:
Challenge:
WHSmith ‘s brand outreach as a niche in its segment was the main hurdle. India was a completely different market as far as customer trends & lifestyle was concerned.
Solution:
Result:
The campaign was a huge success as it received a massive engagement from the audience.
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