Background:
Dabur is one of the pioneers in the field of Ayurveda. The brand has evolved over the years and is now focussing on products that are not just herbal & natural, but are also Science based.
Challenge:
- Integrating all parts of the website for different stakeholders (collating data)
- Lesser load time
- Strategic categorization
- Incorporate latest trends in technology & functionality
- Capture the 100 year old history of the brand in the most engaging manner and yet stick to the brand’s philosophy and essence of an age-old & trusted Ayurvedic behemoth.
Solution:
Mad Men team took brief from the representatives of every division in the Dabur family to understand the essence of the brand, the history behind it and the vision, and redesigned it in such a manner that it cut across the interest and requirements of almost everyone involved with Dabur. An innovative mast head video was made for the home page banner to create an impressive first look impact. The imagery on the website was carefully selected to speak about the ethos & ethics of the brand, which is science based Ayurveda.
The Product category, Social at Dabur, Herbal Kingdom & Careers at Dabur were introduced to make it interactive and extensively detailed. We even created an innovative mass head video for the home page.
Result:
The completely revamped website went live in May 2016. Since its launch, the monthly website visits have increased; the monthly search traffic has also gone up considerably; and the load time of the website has been decreased, despite the fact, that there are over 1000 inside pages. The bounce rate for the website has decreased, while search volume has increased.
