Background:
WHSmith is UK’S most popular stationer, bookseller, and newsagent-with a rapidly expanding international estate. A campaign was launched on Valentine’s day to generate awareness on their Facebook page.
Key Deliverables:
Solution:
A campaign on Valentine’s day was launched on Facebook, which aimed people sharing their thoughts & messages to their loved ones in an interactive manner Customer engagement was the main aim of this exercise and was achieved through active promotion of this campaign. A video compiling all the messages from every participants was created and uploaded on Facebook in the end.
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