Key Deliverables:

A campaign on promoting the political party Shiromani Akali Dal for the Lok pal elections was run. The campaign was promoted on extensively on various social media platform like Facebook & Twitter.

Challenges:

Being a political party, Shiromani Akali Dal was surrounded with a lot of controversies as well as negative reviews.

Solution:

Online reputation management team of Mad Men worked rigorously around to the clock to remove any negative image of the party and worked on their online presence for the 2014 elections campaign in Punjab.

Result:

The election campaign was considered a major success for the party. It also built their presence in the State of Punjab through social media engagement with the public.