Key Deliverables:

1. Informative & content led
2. Responsive
3. Seamless incorporation of the products
4. Responsive & Dynamic
5. User friendly

Background:

Dabur Honitus as a brand is into formulation of Ayurveda based cough & cold remedies. The range of products includes Madhuvani, Cough syrup, Hot sip & Cough drops.

Because they are herbal & codeine free, they are safe for consumption of people from any & every age group. What makes Dabur Honitus different from a lot of other cough syrups is that it is non-alcoholic & codeine free. After recent developments banning the use of alcohol & codeine based cough syrups, the client wanted to build an exclusive website which not only promoted Dabur Honitus products, but also be a content led website which informed users of the harmful effects of alcohol & codeine based cough syrups.

Challenge:

1. To highlight the benefits of each & every product
2. To keep the reader engaged with information
3. Visually appealing

Solution:

1. Education and awareness on codeine & alcoholic based cough syrup
2. An extensive knowledge based website was created to keep the engagement levels high. Considering the selling point of the product was its codeine free & herbal formulation, we used it to the best of our advantage & created interactive banners, infographics, visuals, illustrations etc. to bring out the same.
3. A blog section which talks about various natural, homemade remedies that people can restore to in time of illness