Key Deliverables:

To promote the social presence of the brand through posts that connect with parents & children.

Background:

BumbleBees is an early childhood development and learning centre offering cutting edge research based organic programs for children between the ages of 6 months and 5 years.

Challenges:

The one unique characteristic of this brand is its unconventional, modern, relationship-based approach to learning from pre-school. We had to create content that adhered to those values.

Solution:

We decided to come up with interactive posts such as the Bee Assignment contest where the best drawing would be posted on social media. Other posts included tips for parents, inspirational quotes, happy kids & even a pick of the week bunch showcasing young kids of the school.

Result:

User engagement increased to an all-time high & social presence started expanding rapidly as a one of a kind preschool.